Case Studies
Challenge, approach, result.
Individual case studies with real data. Some clients are named; others are shown by niche to respect confidentiality. The work and the outcomes are real either way, and I'm happy to add context on a call.
How BTArtbox scaled press-on nail collections to 159k keywords
A large press-on nails catalog with thin category pages, turned into a collection engine that ranks.
A caregiving SaaS ranking for its category and its buyers' questions
Owned its brand terms, then earned competitive elder-care review rankings and an AI Overview recommendation.
A lifestyle & farm brand, cited across AI answers
Content rebuilt answer-first so the AI quotes it, from Google's AI Overview to ChatGPT.
Building a baby-care brand's organic engine from scratch
A young store grown into #1 rankings for its brand and core product terms, plus parent-intent traffic.
From near-zero to a steady organic climb
Compounding organic growth from a near-zero baseline, the unglamorous version of SEO done consistently.
The collections and articles behind $758K in organic revenue
An Amazon-first tech brand's own site, grown with use-case collections and supporting articles. I wrote the content on this agency campaign.
Writing for a new site that reached 1,000 clicks a day
Hundreds of new pages and blog articles for a near-zero site. I wrote the content; links and technical work compounded it.
Traffic and keyword figures are estimates from third-party SEO tools, taken from the clients' dashboards. SEO is a team effort: these reflect combined work across content, technical SEO, and broader marketing, with me on the SEO and content side. Rankings and AI-search visibility depend on many factors and are never guaranteed.
Want your own before-and-after? Let's talk.
Email your URL and a target keyword. I'll reply with a free mini audit. If we work together, this page is where your story could end up.
✉️ Get my free mini audit