SEO Content Writer · Philippines · Working Worldwide
SEO content written to rank — and read like a person wrote it.
Five years of writing for health, beauty, lifestyle, SaaS, and Shopify brands. My articles have carried sites to hundreds of thousands of keywords, and some are cited inside Google's AI Overviews. Read the samples below and judge for yourself — that's the point of hiring a writer.
What I write
- Informational & pillar articles — the topical-authority backbone of a blog
- Comparison & "vs" articles — product A vs B (vs your brand), positioned honestly
- Alternatives & listicles — "best X" and "X alternatives" pieces that earn BOFU traffic
- Product reviews — hands-on style, claim-checked
- Shopify collection & product copy — see the dedicated Shopify SEO service
- Content refreshes — reviving decayed articles with new data, structure, and internal links
- Video-to-content — turning your YouTube/TikTok material into ranking articles
Niches where I have real depth
Health & wellness: I'm a licensed pharmacist, so ingredients, claims, and interactions get professional review — my skincare comparisons are published under my own byline. Beauty & lifestyle: from press-on nails to home goods, high-volume lifestyle content built for visual search. SaaS: long-form SEO content for software brands — comparisons, alternatives, and category education. Shopify/DTC: product-led blogs that feed collections.
How AI fits in (honestly)
I build and run AI writing workflows — and that's exactly why nothing I deliver smells like AI. Drafting can be assisted; facts, tone, structure, and the final edit are human. Every piece ships with SEO basics done: title, headings, metadata, internal links, and intent match. That's my standing process, and it's also why my content survives algorithm updates and gets cited by AI engines instead of filtered by them.
Samples you can read right now
- How Fast Does a 500W Electric Bike Go? — ecommerce, cited in Google's AI Overview
- Tretinoin vs. Tazarotene — YMYL skincare comparison, pharmacist byline
- Triamcinolone Acetonide for Acne? — health, honest-answer format
- 60 Tortoiseshell Nail Designs — beauty listicle built for visual search
More — briefs, SOPs, collection pages, metadata work — available on request; much of my client work sits behind NDAs.
Content writing — FAQ
Do you use AI to write?
I use AI the way it should be used: as a drafting assistant inside a human system. Research, outlines, facts, tone, and final edits are mine — nothing publishes without human QA. Clients who prefer 100% hand-written content can have that too.
Who reviews health and beauty content?
I do — I'm a licensed pharmacist. Claims, ingredients, dosages, and interactions get checked against real sources, which is what YMYL content needs to rank sustainably.
What's your turnaround?
Typically 2–4 business days for a standard article, faster for batches on retainer. Timezone-wise I'm in the Philippines (GMT+8) and overlap comfortably with US and AU hours.
Do you provide briefs and keywords, or do I?
Either. Full-service means I run keyword research and write the briefs. If your team has briefs, I write to them — and usually make them better.
Need content that earns its keep?
Tell me your niche and one keyword you want to own. I'll reply with a free mini audit and a content angle you can keep even if you don't hire me.
✉️ shaira.urbano12@gmail.com