Shopify SEO Specialist · Health · Beauty · Lifestyle DTC
Shopify SEO that turns collections into revenue.
I've done SEO and content for 11+ Shopify and DTC brands — including stores publicly estimated in the 8–9 figure range. Collections, product pages, metadata, internal links, and the blog engine that feeds them: handled by one specialist who knows where Shopify fights back.
Receipts first: Shopify stores I've contributed SEO and content to have grown to 915.7k organic keywords (a mechanical keyboard brand, ▲2,963%), 159.1k keywords / 31.4M monthly views (a press-on nails brand), and 47.8M monthly views (a tech accessories brand). Full snapshots on the results board; team-effort disclaimer applies.
Why Shopify SEO is its own discipline
Shopify makes launching easy and ranking messy. Collection pages generate duplicate paths (/collections/x/products/y), tag pages multiply thin URLs, themes bury collection copy below the product grid, and metadata gets set once at launch and never touched again. Generic SEO advice doesn't account for any of that — a Shopify SEO specialist does.
My angle is different from most: I come from the content side. Technical fixes make a store crawlable; it's the collection copy, product descriptions, and blog content that actually pull buyers in. I do both, in that order of impact.
What's included
Collection page SEO
Keyword-mapped collection structure, above-and-below-grid copy that ranks without burying products, and internal links that pass authority to money pages. Collection pages are Shopify's category pages — they're where the high-intent keywords live.
Product descriptions that rank and convert
Unique, benefit-led descriptions at scale — no manufacturer copy-paste, no duplicate-content penalties, written to match how your buyers actually search.
Metadata at scale
Title and description templates plus hand-written metadata for top pages. On large catalogs this alone often moves CTR within weeks.
Internal linking strategy
Blog-to-collection, collection-to-collection, and product-to-guide linking that concentrates authority where revenue happens.
Blog engine for ecommerce
Product-led articles targeting comparison, "best," and problem-based queries — the content that fed the growth curves above. In 2026 this doubles as your AI-search surface: blogs are what AI Overviews cite.
Light .liquid theme edits
Heading structure, metadata output, schema snippets, collection description placement — I make the SEO-relevant theme tweaks myself instead of writing you a ticket for someone else.
Technical hygiene
Canonical checks, duplicate and thin-page cleanup, crawl and indexing review (Screaming Frog + Search Console), site speed sanity checks against Shopify's own SEO framework.
Built for health, beauty & lifestyle DTC
Most of my Shopify work lives in health, beauty, and lifestyle — niches where content quality gates rankings. As a licensed pharmacist, I review health and beauty claims myself, which keeps YMYL content accurate and E-E-A-T signals genuine. If you're a SaaS tool serving ecommerce, that's my second home: I write long-form SEO content for ecommerce SaaS brands too.
How an engagement runs
- Free mini audit — email your store URL + one target keyword; I send back findings and first recommendations.
- Keyword & architecture map — collections, products, and blog topics mapped to real search demand.
- Execution — copy, metadata, internal links, theme tweaks; shipped in prioritized batches.
- Review & iterate — Search Console tracking, monthly plain-English reporting, refreshes where the data says so.
Shopify SEO — FAQ
Do you only work with Shopify stores?
Shopify is my home turf — 11+ Shopify and DTC brands — but the same playbook works on WooCommerce and headless setups. If it has collections, products, and a blog, I can rank it.
Can you edit my Shopify theme?
I handle light .liquid theme edits — heading structure, metadata output, collection description placement, schema snippets, and similar SEO-relevant tweaks. For full theme development I work alongside your developer.
How long until Shopify SEO shows results?
Quick wins from metadata and collection fixes often land within 4–8 weeks. Meaningful traffic growth from new content and internal linking typically compounds over 3–6 months.
Do you work with new stores or only established ones?
Both. New stores get architecture right from day one — collection structure, keyword mapping, metadata templates. Established stores usually start with an audit to find revenue that's leaking.
What does it cost?
Depends on scope — one-off audits, per-page content, or a monthly retainer that owns Shopify SEO end to end. Email your store URL for a free mini audit and a quote.
Your store, ranked.
Email your store URL and one keyword you wish you ranked for. I'll reply with a free mini audit — real findings, no template.
✉️ Get my free mini audit