Organic growth
Want to grow without spending more on ads?
Build pages and content that compound over time instead of renting every visit.
SEO that grows your visibility, your traffic, and your revenue.
I'm an SEO specialist for Shopify, health, beauty, and SaaS brands. Audits, technical fixes, site structure, content strategy, and AI search optimization (AEO/GEO), including for publicly known 7–9 figure Shopify & DTC brands. Based in Bulacan, near Manila, working with clients worldwide.
- 5+
- years growing organic visibility
- 30+
- brands & publications
- 250M+
- combined organic views across supported sites*
- AI Overviews
- I optimize content for Google's AI answers (GEO)
Shaira Urbano
Organic Growth & SEO Specialist AEO & GEO Expert
Some of the brands I've ranked & written for
Ecommerce · SEO & content
Momcozy
Keychron
ArcCaptain
MOFT
BTArtbox Nails
iSinwheel
AlppiBaby
BetterPatio
SaaS · long-form SEO content
Caring Village
Kendo AI
Textedly
Textline
TxtCart
Alia
A sample, not the full list. I've worked with 20+ more brands across ecommerce, health, legal, and lifestyle. The numbers below tell that story.
Be findable when it matters
Want organic growth without paying for every click?
Paid ads disappear when the budget stops. Strong organic visibility keeps working: bringing qualified people to your products, services, and expertise while they are actively looking for an answer.
High-intent search
Want to appear when someone searches for what you sell?
Match the questions, comparisons, and product searches that signal real buying intent.
AI discovery
Want your brand discovered through AI search?
Make your expertise clear, structured, and credible enough for answer engines to reference.
Search has more than one doorway
You've probably heard of SEO.
It is still the foundation. But customers now discover brands through classic search results, Google's AI answers, and generative tools such as ChatGPT and Perplexity. A complete visibility strategy needs to account for all three.
SEO
Search Engine Optimization helps your pages rank in traditional search and capture existing demand.
AIO
AI Overview Optimization structures direct, verifiable answers for Google's AI-generated search results.
GEO
Generative Engine Optimization helps your brand become a credible source AI platforms can cite.
GEO · AI search
SEO is changing. I've already adapted.
Search now often answers before the classic blue links, and the content I write is what those answers quote. My clients' pages have held citation slots in Google's AI Overviews and been named in answers from AI tools like ChatGPT, Perplexity, and Gemini. Structured, factual, intent-matched writing that both people and language models can work with.
- Answer-first structure AI tools can quote
- Entities, schema & metadata done right
- Built to be cited in AI answers
- Human editing that keeps E-E-A-T signals real
I offer this as a service — AEO · GEO · AI Overview optimization →
AI Overview
"how fast does a 500W electric bike go"
A 500W electric bike can typically reach speeds of 20–25 mph (32–40 km/h) on flat terrain. However, the actual speed can vary based on the rider's weight, the bike's design, and the terrain…
How Fast Does a 500W Electric Bike Go? — iSinwheel
AI Overview
"how much do mini cows cost"
The upfront cost of a mini cow generally ranges from $500 to $12,000+, with most popular pet and milk breeds falling between $1,500 and $10,000…
client domain hidden
AI Overview
"best caregiver apps"
The best caregiver apps depend on your specific needs: [client] is highly recommended for all-in-one care coordination, with a shared hub for calendars, tasks, and medical documents…
client domain hidden
AI Overview
"mini highland cow vs highland cow"
Mini and regular Highland cows share the same Scottish genetics, shaggy coats, and docile personalities. The primary difference is size: standard Highlands stand 48–54 inches, while minis stand 36–42 inches…
client domain hidden
Named in AI answers, not just Google.
Ask the major AI tools a question like "what's the best caregiving app," and one of my clients was named in the answer across ChatGPT, Gemini, Perplexity, and Google. Same content, different engines.
Seen in:
ChatGPT
Gemini
Perplexity
Google AI Overviews
ChatGPT
"what's the best caregiving app"
For overall family care coordination, [client name hidden] is a top pick: a shared calendar, medication tracking, document storage, and family communication in one place, frequently recommended for families coordinating care…
client domain hidden
Gemini
"what's the best caregiving app"
For all-in-one family coordination, [client name hidden] acts as a centralized command center: shared calendars, task assignments, secure document storage, and in-app messaging, plus AI guidance to help you navigate next steps…
client domain hidden
Perplexity
"what's the best caregiving app"
For care coordination and family sharing, [client name hidden] is a top option: easy to share updates, calendars, medications, and documents with multiple caregivers, and good for family communication and planning…
client domain hidden
ChatGPT
"where to buy a mini cow tshirt in the usa"
You can buy one from creator merch like [client name hidden]'s mini cow collection if you want an official design. Tees start around $29.95…
client domain hidden
Recreations of live AI answers from Google AI Overviews, ChatGPT, Perplexity, and Gemini. Client names and domains are blurred for confidentiality. Happy to show the originals on a call.
AEO · GEO · AI Search
Want AI to recommend your brand?
Buyers now ask ChatGPT and Google's AI answers before they ever open a results page. I structure your content so those answers can quote you, cite you, and name you. My clients already show up there; the receipts are right above.
AI Visibility Audit
- Which AI answers mention you (and your competitors) today
- AI crawler & llms.txt access check
- Quotability review of your money pages
- Prioritized fix list, in plain English
AEO — Own the Answer
- Answer-first restructuring of key pages
- FAQ & schema markup done right
- Featured snippet & AI Overview targets
- One clear, liftable answer per question
GEO — Get Named & Cited
- Brand entity & description consistency
- Third-party corroboration strategy
- Content AI models can lift verbatim
- Citation tracking you can actually see
Honest note: nobody can guarantee an AI citation, and I won't pretend otherwise. What I deliver is content that is eligible, structured, and tracked, so when the engines choose a source, they can choose you.
Proof first
Numbers before adjectives.
SEO visibility snapshots from brands I've contributed SEO and content work to: keyword footprints, organic traffic, and the growth curves behind them.
keychron.com
Mechanical keyboards · DTC
- Organic keywords
- 915.7k▲ 2,963%
- Monthly organic traffic
- 31.3M▲ 3,594%
moft.us
Tech accessories
- Keywords
- 621.4k▲ 5,962%
- Traffic
- 47.8M▲ 6,492%
arccaptain.com
Welding gear
- Keywords
- 592.8k
- Traffic
- 42.8M
vantrue.com
Dash cams
- Keywords
- 354.8k▲ 3,284%
- Traffic
- 18.5M▲ 3,569%
btartboxnails.com
Press-on nails · Beauty
- Keywords
- 159.1k
- Traffic
- 31.4M
roughlinen.com
Home & linen
- Keywords
- 152.5k▲ 5,513%
- Traffic
- 19.3M▲ 6,443%
chinalegalexperts.com
B2B legal services
- Keywords
- 126.8k
- Traffic
- 9M
isinwheel.com
E-scooters · AI Overview source
- Keywords
- 83.7k
- Traffic
- 6.3M
More sites I've supported +12
- tracysdog.com417k kw · 7.5M
- carbonwellnessmd.com119.8k kw · 8.5M
- onlinesellersolutions.com92.3k kw · 10.2M
- tantaly.com84k kw · 1.6M
- cycrown.com65.3k kw · 2.3M
- prepitpackitshipit.com57.9k kw · 6.5M
- iscooterglobal.de30.9k kw · 1.1M
- circooter.com7.4k kw · 894.9k
- resiners.com7.1k kw · 777.8k
- pasturepaws.com2.8k kw · 553.1k
- caydo.com1.5k kw · 264.4k
- arcadiafurnishing.com80 kw · 24.5k
* Snapshots from third-party SEO tools (Semrush), taken from the brands' live dashboards. SEO is a team sport: these numbers reflect combined efforts across content, technical SEO, brand authority, and broader marketing, with me driving the SEO and content side.
Want to grow your organic traffic?
Get a free mini audit
Bulacan, Philippines
About me
Hi, I'm Shai 👋
I'm an SEO specialist and organic growth expert from the Philippines. For the past 5+ years I've helped ecommerce, SaaS, health, and lifestyle brands grow their visibility on Google, most recently as an SEO Specialist / Head of Content owning search end to end.
My work runs the full stack of SEO: audits, technical fixes, keyword research, site structure and internal linking, on-page optimization, Shopify pages, metadata, content strategy, and refreshes. Yes, I also write, and AI-assisted drafts get a real editor's eye before anything ships.
I'm also a licensed pharmacist, which comes in handy when health, wellness, beauty, or medical content needs YMYL-grade accuracy.
When I'm not working, I'm probably crocheting, designing, or spending time with my family and pets.
- Continuing SEO education
- Ahrefs · Brian Dean (Backlinko)
Prefer a quick start? Email me your website + target keyword. I'll reply with first thoughts and a free mini audit.
Services
What I can take off your plate.
From audits and technical fixes to publish-ready pages: I plan it, build it, optimize it, QA it, and turn it into a system your team can run.
Full SEO & Website Ownership
Need one person to own search end to end? I can run the whole engine, from strategy to publishing to reporting, so you're not managing the moving parts.
- SEO strategy, roadmap & priorities
- Content production & publishing, owned end to end
- Technical SEO & ongoing site health
- Performance tracking & plain-English reporting
SEO Content Strategy
- Keyword research & clustering
- Content briefs & calendars
- SERP & competitor analysis
- Content performance reviews
Blog Writing & Refreshes
- Long-form articles & guides
- Product-led & BOFU content
- Comparison & alternatives pieces
- Blog refreshes & reoptimization
Shopify & Ecommerce SEO
- Collection page copy
- Product descriptions
- Metadata at scale
- Internal linking strategy
- Light theme code edits (.liquid)
On-Page & Technical SEO
- Meta titles, headers, formatting
- Technical audits — crawling, indexing, site health
- Error fixing & internal links
- Local SEO (Google Business Profile)
AI Content QA & Humanization
- Editing AI drafts to sound natural
- Fact-checking — pharmacist-grade for health
- Building custom AI writing agents & workflows
- Publish-ready QA, never blind publishing
Content Operations
- SOPs & editorial workflows
- Newsletters & social captions
- Blog graphics & visuals
Also in the toolkit: ad copy · directory listing copy · AI image creation · GBP posts · basic website graphics
Want all of this handled for you?
Get a free mini auditProcess
How I work.
Every project is a little different, but this is generally how I approach the work. I start by understanding the business, identify what is getting in the way, and build from there based on what the site and the data actually need.
- 01
Start with the Goal
First, I get a good understanding of the business. I review the website, analytics, search performance, competitors, audience, and current priorities.
This helps me see what is already working, where the gaps are, and which opportunities are worth pursuing.
- 02
Fix the Foundation
Before creating more content or pushing for more traffic, I make sure the site has a strong base.
That can include technical SEO fixes, page updates, internal linking, site structure improvements, and on-page optimization. The goal is to remove anything that could limit growth.
- 03
Build the Strategy
From there, I map out the priorities based on the strongest opportunities.
I look at keywords, search intent, competition, business value, and revenue potential. Then I decide which pages need work, which topics are worth creating, and where the site can gain the most traction.
Getting more traffic matters, but bringing in the right people matters more.
- 04
Create and Optimize
I write and improve content that is useful, easy to read, and built around what people are actually searching for.
Each page should answer the right questions, support the customer journey, and help move the reader toward the next step without sounding forced or overly promotional.
- 05
Review and Quality Check
Before anything goes live, I review the details.
I check the structure, headings, metadata, internal links, keyword use, search intent, readability, accuracy, and conversion opportunities.
- 06
Measure and Improve
Once the work is live, I look at how it performs.
I track rankings, traffic, engagement, conversions, and overall progress. Then I use that data to decide what should be updated, expanded, tested, or prioritized next.
Writing samples
Work you can read right now.
How Fast Does a 500W Electric Bike Go?
Product-led ecommerce content that ranks for its money keyword and is the cited source in Google's AI Overview.
Tretinoin vs. Tazarotene: Which One Is Better for You?
Skincare comparison written with pharmacist-grade accuracy, published under my byline as a licensed pharmacist.
Triamcinolone Acetonide for Acne? Is It Effective?
Health content that answers the query honestly, cites what matters, and still ranks.
60 Tortoiseshell Nail Designs for a Timeless and Trendy Look!
High-volume lifestyle listicle built for visual search traffic and long dwell time.
60+ articles under my byline at We Heart This
Browse the full archive: nails, skincare, and beauty content, several ranking on page one of Google.
More published clips, across niches
Content manager and SEO specialist work for Sniper Country plus other niche sites, collected in one portfolio.
Want content like this for your brand?
See SEO content writing →Partner with me
Let's get you ranked.
Open to freelance and long-term SEO content projects for ecommerce, Shopify, SaaS, and service-based brands.
Prefer a quick start? Email me your website + target keyword. I'll reply with first thoughts and a free mini audit.
FAQ
Questions clients actually ask.
Do you work with clients outside the Philippines?
Yes. Most of my clients are in the US, Australia, and Europe. I'm based in Bulacan, near Manila, and I adjust my hours for overlap with your timezone. Everything runs async-friendly through email, Notion, or your project tool of choice.
What's the difference between SEO, AEO, and GEO?
SEO gets you ranked in classic search results. AEO (answer engine optimization) structures content so answer engines can quote it directly. GEO (generative engine optimization) is about being cited by AI-generated results like Google's AI Overviews and ChatGPT. I do all three together, and they share the same foundation: content worth quoting.
Which niches do you specialize in?
Health and wellness (I'm a licensed pharmacist, so YMYL content gets expert review), beauty, lifestyle, SaaS, and Shopify/DTC ecommerce. If your brand fits one of those, I've almost certainly written for your space before.
Do you only write, or can you own SEO end to end?
Both. Some clients hire me for content production; others hand me the whole engine: strategy, keyword research, briefs, writing, on-page and technical fixes, internal linking, and monthly reporting.
How do I know if you can actually deliver?
Honestly, no one can promise rankings, and anyone who guarantees them isn't being straight with you. SEO depends on your site, your market, and Google's algorithms, which keep changing. What I can point to is a track record: brands I've supported have grown their keyword footprint and organic traffic, and content I've written has earned live AI Overview citations. Email me your website and a target keyword, and I'll reply with a free mini audit so you can judge how I think before spending anything.