The Ranked Notes
SEO, AI search & Shopify growth — practiced, then written.
No recycled tips. Everything here comes from work I've actually shipped — including the tactics behind my clients' AI Overview citations.
What Does an SEO Specialist Actually Do? (Beyond Writing Content)
The real job description from someone doing the job: audits, technical fixes, strategy, content, AI search, and the parts AI can't replace.
AEO vs GEO vs SEO: What Actually Changed in 2026
Three acronyms, one system. Plain-English definitions, a comparison table, and what to change in your content this quarter.
How to Get Cited in Google's AI Overviews (What Actually Worked)
My clients hold real citation slots — including all three sources in one answer. The exact tactics, no mysticism.
Shopify SEO Checklist for Health & Beauty Brands
Collections, PDPs, blog, technical, and the YMYL trust layer — the checklist I run on every store, written out.
Hiring a Freelance SEO Specialist in the Philippines: An Insider's Honest Guide
Rates, red flags, and the questions that separate real specialists from resellers — from someone on this side of the table.
New posts roughly twice a month. Want one written for your blog instead? That's literally my job.