Case Study · SaaS · Content SEO

A caregiving SaaS that ranks for its category and its buyers' questions

A software platform in the family-caregiving space (shown by niche to respect confidentiality). It helps families coordinate care with shared calendars, care plans, and product research, and it needed to win both branded searches and high-intent buying questions.

~6,600organic keywords

~28.4Kmonthly organic visits (~$137K est. traffic value)

AI Overviewrecommended in Google's answer for a category query

The story in 60 seconds

Challenge

Needed to own its brand terms
Competing with established review sites
Buyers researching mobility aids, incontinence products, supplements

What I did

Content across product reviews and buying guides
On-page optimization and internal linking
Answer-first structure for AI answers too

Result

~6,600 keywords, ~28.4K monthly visits
#1 for brand terms, top 3–6 for review queries
Recommended inside Google's AI Overview

The challenge: a category owned by review sites

Elder-care shoppers research before they buy, and the queries they use (mobility aids, washable incontinence products, supplement guides) were dominated by established review sites with years of history. The platform needed to own its own brand terms first, then earn a place in those competitive buying-guide results, without a decade of domain age to lean on.

The approach

My lane was content and on-page. I built a content program across product reviews and buying guides mapped to real search demand and buying intent, tightened on-page optimization and internal linking, and wrote everything answer-first, so the same pages are eligible to be quoted by AI answers as well as ranked in classic results.

The result

The domain grew to roughly 6,600 organic keywords and about 28,400 monthly organic visits (an estimated $137K in monthly traffic value). It ranks #1 for its brand terms and top 3 to 6 for competitive elder-care review queries, and the platform is now recommended inside Google's AI Overview for a high-intent caregiving-apps query.

Keywords, traffic, and traffic value for a caregiving SaaS: about 6,600 keywords, 28,400 monthly visits, and 137K dollars in estimated traffic value — Keywords, traffic, and estimated traffic value (third-party SEO tool). Client shown by niche.

Google AI Overview for a caregiving-apps query recommending the client's platform (client name blurred) — Google AI Overview recommending the client's platform for a high-intent query. Client name blurred.

Traffic and keyword figures are estimates from third-party SEO tools, taken from the client's dashboard. SEO is a team effort; these reflect combined work, with me on the content and on-page side. Client shown by niche to respect confidentiality.