How BTArtbox scaled press-on nail collections to 159k keywords

The challenge: a big catalog, thin category pages

On Shopify, collection pages are your real category pages. They are where the high-intent, high-volume keywords live (think "square press-on nails," "French tip press-ons," seasonal sets). BTArtbox had the products, but the collections themselves were thin: little or no descriptive copy, near-duplicate metadata across pages, and no internal links pointing authority toward them from the blog. The result was a catalog that could convert, but that search engines had little reason to rank.

The approach: make collections earn their rankings

My lane here was content and on-page. The work, in order of impact:

• Keyword-mapped the collection structure so no two collections chased the same term, and each priority collection had a clear primary keyword.
• Wrote ranking copy for the priority collections (French tips, square press-ons, seasonal sets), placed where it helps search without burying the product grid.
• Templated metadata at scale, then hand-wrote titles and descriptions for the top pages.
• Built blog-to-collection internal links from listicle and guide content, so authority from informational posts flowed to the money pages.

The result

The site's visibility snapshot reached 159.1k organic keywords and roughly 31.4M monthly organic views, with collection pages doing the ranking work category pages are supposed to do. As always, this reflects combined team effort across content, technical SEO, and broader marketing, with me on the content and on-page side.

Traffic and keyword figures are estimates from third-party SEO tools, taken from the brand's dashboard. SEO is a team effort; these reflect combined work, with me on the content and on-page side.